Case Study: SJC Custom Drums achieves centralized, searchable on-site image galleries with Cincopa

Cincopa helps SJC CUSTOM DRUMS create a powerful consumer experience

SJC Custom Drums, a Southbridge, MA-based high-end custom drum manufacturer and eCommerce retailer, relied heavily on photo galleries to showcase its large mix of custom and pro kits. Before working with Cincopa, most images were hosted on social media (notably Instagram), which fragmented the customer experience and cost SJC valuable conversion opportunities. To centralize and better present product and artist imagery, SJC engaged Cincopa and used Cincopa image galleries.

Cincopa delivered sortable, dynamic, and easily updatable galleries that embed seamlessly into SJC’s Shopify site, letting the marketing team quickly add and organize customer, artist, and product photos. As a result, the Cincopa-powered galleries now serve as the most frequented pages on SJC’s site, solved the company’s inefficient photo‑publishing process, and improved onsite browsing and conversion potential.

SJC Custom Drums

Zach Matook

Brand Manager