Case Study: Houston Federal Credit Union achieves real-time deposit growth with Cinchy

Houston Based Federal Credit Union Unlocks Their Core Banking to Drive Real-time Insights, Deposit Growth & Member Engagement

The Houston Federal Credit Union, a financial institution with over $1 billion in assets, faced significant challenges due to its reliance on outdated, batch-processed data. This lack of real-time access meant branch staff had reactive conversations with members, often discovering funds had already left the credit union after an overnight report. They partnered with vendor Cinchy to overcome these hurdles and gain the real-time insights needed to remain competitive and improve member engagement.

Cinchy implemented its data liberator solution to unlock the credit union's core data without affecting its existing core banking platform. This shift to real-time data empowered the institution to make proactive decisions, leading directly to the retention of $1 million in deposits and an additional $700,000 in new deposit growth from a single member interaction. The platform achieved a remarkable 20x return on investment, saving the credit union $180,000 annually on a separate decision and fundamentally transforming its approach to data-driven decision-making.

Houston Federal Credit Union