Case Study: Houston Based Credit Union achieves real-time deposit growth and member retention with Cinchy

Houston Based Credit Union retains $1M in deposits and drives $700K growth with Cinchy

A Houston based credit union, overseeing over $1 billion in assets, faced challenges common to the industry due to a lack of real-time data. Their decision-makers relied on outdated, batch-processed information, which led to reactive member conversations and hampered their ability to adapt competitively. To address this, they partnered with vendor Cinchy.

Cinchy implemented its data liberation solution to unlock the credit union's core data without affecting their core banking platform. This shift to real-time data access enabled proactive member engagement and improved decision-making. The results were substantial, including the retention of $1 million in deposits and an additional $700,000 in new deposit growth from a single member interaction. The implementation also saved $180,000 annually on a proposed initiative and delivered a remarkable 20X return on the platform cost.