Case Study: Merrick Marketing achieves 100% client retention with Cinch

How Merrick Marketing leveraged Cinch's unique capabilities to transform their service delivery, achieve unprecedented client retention, and position themselves as industry leaders in retention-focused marketing

Merrick Marketing, a Chicago-based marketing agency for auto repair shops, faced the challenge of helping its clients compete against corporate chains. Their clients struggled with customer retention due to fragmented technology; existing tools lacked the customization needed for effective, targeted marketing. This prevented shops from capitalizing on critical revenue opportunities and meeting evolving consumer expectations for ease of doing business.

To solve this, the agency implemented Cinch's CRM and marketing automation platform. The solution provided revolutionary integration with point-of-sale systems, next-level oil change intelligence, and omnichannel precision. The results for Merrick Marketing's clients were transformative, including record-breaking sales from targeted campaigns and a perfect 100% client retention rate for those using Cinch. This partnership also allowed the agency itself to scale confidently and pursue larger enterprise opportunities.

Merrick Marketing

Melissa Underwager

Founder