Case Study: Urth achieves global inventory automation and scalable fulfillment with Cin7

With Shopify, Amazon, Xero, Cin7, and SMB Consultants all in the same tight loop, this product seller achieved true global scale

Urth, a global ecommerce seller of nature-focused “Art, Carry, and Camera” products, was struggling to manage inventory across Magento, Amazon FBA, and manual fulfillment processes. The setup caused stock errors, time-consuming uploads, customer service issues, and limited the company’s ability to expand. Urth turned to Cin7, along with SMB Consultants, to support its move to Shopify and create a more scalable inventory system.

Cin7 implemented automated inventory and order routing across Shopify, Amazon FBA, Xero, and additional 3PL fulfillment locations, with separate Cin7 instances to handle regional tax and compliance needs. The result was near-full automation of order processing, better inventory accuracy, live gross profit reporting, and clearer financial visibility by region and product group. Urth says Cin7 has given them peace of mind, saved them from hiring extra staff, and created a platform for rapid global expansion.

Urth

Chris Gooley

co-founder