Case Study: Dagga Sous achieves boutique-level customer service and streamlined inventory & order fulfillment with Cin7

The Secret Sauce of the Competitive Distributor

Dagga Sous is a family-run, online-only boutique and the exclusive North American distributor for Artphere briefcases, founded by Wayne Headley. Facing the twin challenges of competing with giants like Amazon on service rather than price or selection, Dagga Sous needed a way to manage inventory and order flow from Shopify to the warehouse while preserving a personalized, boutique customer experience.

They implemented Cin7 to integrate Shopify orders, warehouse operations and Shiptheory, and to customize invoices and packing slips. Cin7 streamlined fulfillment, kept stock accurate and enabled branded, personalized communications—letting Dagga Sous deliver faster, more consistent service and maintain the boutique identity and customer relationships that differentiate it from larger retailers.

Dagga Sous

Wayne Headley

Founder