Case Study: Sidelife (Australian fashion retailer) scales globally and automates EDI, POS & inventory with Cin7

The Brand that Surfs the Big Waves at Byron Bay

Sidelife (owner of the Mr Simple and Simple Watch Co brands) is an Australian fashion and distribution business that has grown from a single store to multi-channel sales across Australia, New Zealand, the UK and Europe, supplying major retailers and running its own stores and ecommerce. Rapid growth—particularly from Herschel—and a complex mix of wholesale EDI requirements, outsourced 3PL, multiple warehouses and manual data entry created mounting operational strain and risk of errors.

Cin7 provided an all-in-one inventory system with built-in POS, native EDI and 3PL integrations plus syncing to Joor, Shopify and Xero. That automation cut hours of manual entry, reduced emails and errors, ensured EDI compliance, enabled remote pre-packing and saved time and money—allowing Sidelife to onboard stores in minutes and confidently scale its retail and wholesale operations.

Sidelife

Ross Bird

Logistics Manager