Case Study: Austicks achieves real-time inventory visibility and rapid stock‑takes with Cin7

Improving Warehouse Communication and Stock Tracking with Austicks

Austicks, Australasia’s largest supplier of food‑grade ice cream sticks (about 725 million sticks annually), shifted from manufacturing to an importer/distributor model in 2013. That structural change—coupled with the need to track products by batch across five warehouses and continue reliable supply to customers—left the company struggling with visibility and error‑prone Microsoft Excel processes, so its accountants recommended moving to a cloud inventory system paired with Xero.

Austicks implemented Cin7 (using a sandbox to import data and a weekend rollover to go live), gaining batch‑level traceability and seamless communication between warehouses and distribution centres. The switch eliminated lengthy stocktakes (from days to about ten minutes), improved accuracy with real‑time inventory and accounts, reduced reporting discrepancies, and improved overhead control and forecasting.

Austicks

Jeni Logan

Administration Manager