Case Study: Zafino achieves scalable multichannel growth with Cin7

How SMB Consultants and Cin7 Enabled a Critical Migration and Set the Stage for Growth With Jewelry Brand Zafino

Zafino, the jewelry brand led by CEO Mindi Chisholm, faced a major challenge when its existing inventory software was slated for discontinuation, forcing a sudden migration during the pandemic. With support from Cin7 and SMB Consultants, the company needed a scalable replacement that could handle multichannel sales, international expansion, and reduce manual inventory work.

Cin7 implemented a connected inventory solution that integrated with Zafino’s wider tech stack, creating a central hub for stock, sales, orders, and shipping. The result was a smoother rollout, real-time visibility across channels, and less workload for Mindi, who could hire staff and focus on growth; Zafino also expanded into new markets and online marketplaces with stronger forecasting and planning capabilities.

Zafino

Mindi Chisholm

Chief Executive Officer