Case Study: Black Seal achieves centralized inventory and POS management across wholesale, retail & online with Cin7

Former Olympic cyclist pedalling for gold with Cin7

Black Seal, founded by former Olympic cyclist Kashi Leuchs, sells specialty bikes through wholesale distribution (Black Seal) and retail/online stores (Bike Otago), importing brands like Yeti. Kashi struggled to find software that handled wholesale, multiple retail outlets and online sales together—previous tools (Unleashed, Vend, Shopify) didn’t integrate, forced double-handling, and couldn’t track bikes by serial number or deliver separate retail and wholesale reports.

Six months after switching to Cin7, Black Seal and Bike Otago use a centralized system that integrates with Shopify, Xero and international suppliers, tracks products by serial number, and manages multiple entities with distinct reporting. The change eliminated double-handling, met a long checklist of operational needs, and significantly improved inventory and sales efficiency.

Black Seal

Kashi Leuchs

Owner