Case Study: Dock & Bay achieves seamless global inventory management with Cin7

Dock & Bay sell seamlessly all over the world with Cin7, Shopify, Amazon & Xero

Dock & Bay, the beach-towel brand co-founded by Ben Muller, had outgrown spreadsheets and was struggling with poor inventory visibility, unreliable stock data, and limited forecasting across a fast-growing, multi-channel operation. After launching on Amazon and Shopify and expanding globally, the company needed a better way to control what it was selling and where its inventory was located, so it turned to Cin7 with help from SMB Consultants.

Cin7 implemented a centralized inventory management system that became Dock & Bay’s single source of truth across Amazon, Shopify, 3PL warehouses, and other sales channels. The result was far better inventory visibility, automated reporting, fewer overselling issues, smoother Black Friday performance, and more efficient operations that allowed the team to stay lean while scaling confidently across 10 warehouses in multiple regions.

Dock & Bay

Ben Muller

co-founder