Case Study: Cath Kidston achieves successful ecommerce transformation with Cin7

Cath Kidston leans on Cin7 for a successful digital brand transformation

Cath Kidston, the British fashion and homeware retailer known for its floral designs, faced a major business challenge after closing many physical stores during the pandemic and needing to pivot from a complex, costly ERP system to a more flexible ecommerce model. The company needed better support for multichannel sales, inventory, and fulfillment as it relaunched as a D2C brand while continuing wholesale and franchise operations, and it chose Cin7 inventory management software.

Cin7 helped Cath Kidston manage sales, stock, and fulfillment across ecommerce and remaining stores, with strong integrations including Salesforce Commerce Cloud and warehouse connections in the UK and Hong Kong. The results included 85% of sales coming from ecommerce, improved stock accuracy, better inventory visibility, and greater process efficiency; Cath Kidston also gained a single source of inventory truth that supported future growth plans.

Cath Kidston

Sébastien Poinçon

Head of IT