Case Study: Caterpy achieves scalable multi-channel sales and unified inventory management with Cin7

Caterpy - Customer Case Study

Caterpy makes patented no-tie elastic shoelaces that won huge demand in Japan and attracted US Executive Director Anthony Pong to scale the brand into the US market through both B2C and B2B channels and over 300 retail locations. Rapid growth exposed a key problem: scattered platforms and spreadsheets couldn’t keep up with multiple sales channels or the need to map different orders to separate general ledger accounts, making scaling and accurate accounting difficult.

Cin7 centralized Caterpy’s operations by integrating WooCommerce, Amazon, eBay, their 3PL and QuickBooks Online into a single system. That eliminated manual data entry and inventory spreadsheets, enabled channel-specific GL mapping, consolidated sales reporting, and gave the team one place to manage inventory—streamlining accounting and making it practical for Caterpy to scale.

Caterpy

Anthony Pong

US Executive Director