Case Study: Oz Hair & Beauty achieves real-time inventory visibility and scalable growth with Cin7

Caring for Customers and Their Hair

Oz Hair & Beauty grew from brothers Anthony and Guy Nappa selling salon products on eBay into one of Australia’s leading online hair and beauty retailers, stocking 150+ brands. Rapid growth exposed weaknesses: an outdated pick-and-pack process, frequent label and order errors, slow decision-making and no real-time inventory visibility, which created stress, delayed fulfillment and constrained scaling.

The company implemented Starshipit for shipping and Cin7 for inventory management, creating an integrated, automated fulfillment workflow with real-time stock, backorder tracking and instant customer notifications. The result was a dramatic boost in pick-and-pack efficiency, elimination of mislabeling, the ability to handle 3–4× more daily orders with the same warehouse headcount (cutting staffing needs nearly in half), and a smoother customer experience that supports future growth and rebranding.

Oz Hair & Beauty

Anthony Nappa

Founder and Managing Director