Case Study: Soul Baby Gifts achieves a future‑proof, scalable ecommerce business and 60% faster order processing with Cin7

Building a Future-Proof Business

Leonie Henzell, founder of Soul Baby Gifts and Beauty’s Got Soul, launched two ecommerce brands focused on highly customizable baby hampers and handmade beauty products. Her challenge was building a future-proof, scalable operation that could handle product customization, inventory and production tracking, fulfillment, CRM and accounting without having to rebuild systems as the business grew.

Leonie implemented Cin7 to connect her two Magento sites, automate ecommerce-to-warehouse workflows and integrate logistics and Xero accounting. Cin7’s features — visual packing slips for custom orders, a BOM for candle production, easy 3PL integration and onboarding support — cut order processing time by about 60% and let her small team focus on marketing, sales and customer experience.

Soul Baby Gifts

Leonie Henzell

Founder