Case Study: Wholesome Goods achieves streamlined fulfillment and multi‑channel scale (25+ channels, 100,000+ sq ft) with Cin7 Core

Wholesome Goods - Customer Case Study

Wholesome Goods is a Tampa–St. Petersburg collective of eco‑friendly consumer brands (Argan, PupGrade, Cosy House, Fitwear, Aloe Infusion and others) focused on affordable, high‑quality products. Rapid expansion and a highly diversified customer base strained operations — they struggled to keep inventory levels, delivery commitments and pricing under control while adding new brands and geographies, and their previous costly system could not scale with rising order volume.

In June 2018 they implemented Orderhive (4‑week rollout) to centralize multi‑brand order management, shipping and inventory. Key features — a mobile warehouse app, automated order routing (self‑fulfill ↔ FBA, nearest warehouse, real‑time delivery dates) and shipping/carrier selection with barcoding — let them manage 25+ channels, optimize stock across 100,000+ sq ft of warehouse space and support $50M+ annual turnover, enabling faster expansion and improved operational productivity.

Wholesome Goods

Charlie Ordonez

Chief Financial Officer