Case Study: SharkNinja achieves 90% fulfillment accuracy with Cin7 Core

How SharkNinja achieved 90% fulfillment accuracy with automated order management system

SharkNinja, a global houseware manufacturer with 1,000+ employees selling through two warehouses, national retailers and multiple direct channels (infomercials, call center, WooCommerce, Amazon, eBay), faced growing back‑end complexity from multi‑channel sales. Without synchronized data and automated workflows they risked overselling and spent significant time manually checking stock across their own warehouse and Amazon FBA, needing a way to prioritize FBA fulfillment and reduce manual order assignment.

Orderhive implemented an intelligent order allocation scheduler that automatically checks inventory and assigns orders based on configurable fulfillment rules (for example, preferring Amazon FBA when available or routing channel‑specific orders to a specific FBA location). An order activity log tracked each fulfillment step to eliminate low‑value tasks. The automation cut man‑hours, streamlined operations and delivered 90% fulfillment accuracy.

SharkNinja

Richard Hartley

SharkNinja