Case Study: Brooklyn Battery Works achieves centralized multichannel order automation and faster, error-free fulfillment with Cin7 Core

How an automated order processing system enable Brooklyn Battery Works to fulfill orders faster

Brooklyn Battery Works, founded by Victor Ozeri and based in New York, is a large retailer of replacement and rechargeable batteries selling across multiple marketplaces (Jet, Walmart, Groupon, Sears, Rakuten, Amazon, eBay and BigCommerce). Rapid growth—approaching half a million orders a year—exposed major pain points: fragmented inventory and order visibility, a need to route orders by sales channel to dedicated fulfillment teams, handle bundled products, and reliably sync with a third‑party shipper (ShipStation).

Orderhive delivered a centralized inventory and order-management platform with a custom ShipStation integration that automatically filters and exports channel-specific orders, assigns them to the right fulfillment teams, syncs fulfillment status back to sales channels, and supports omnichannel fulfillment. The automation eliminated manual data transfers—orders that once took about 10 minutes to process are now assigned in a fraction of a second—resulting in faster, more accurate deliveries and significant time savings.

Brooklyn Battery Works

Victor Ozeri

Founder