Case Study: I Love Ugly achieves real-time inventory visibility and cost control with Cin7 Core

How a quirky, design-driven business found its place in the fashion world using Cin7 to manage a multi-channel, multi-market supply chain

I Love Ugly, the New Zealand streetwear brand, needed better inventory visibility as it grew into a multi-channel, multi-market business. Its old, spreadsheet-based system made it hard to track stock accurately, forcing the team to order blind from factories and leading to overstock, inconsistent size/color availability, and cash flow drag.

I Love Ugly implemented Cin7 Core alongside Xero to replace its outdated tools with real-time inventory and cost information. With Cin7 Core, the company improved reordering, gained better insight into landed costs, and made faster, more informed decisions; the switch has already saved I Love Ugly a “quite large” amount of money.

I Love Ugly

Gordon Grant

Chief Financial Officer