Case Study: Byju’s achieves scalable, automated order-to-fulfillment with Cin7 Core

Byju’s achieved scalability, unparalleled support, and much more with Orderhive

BYJU’S, the fast‑growing edtech app that delivers visual, personalized learning, faced operational strain as it scaled to thousands of employees and hundreds of sales reps. Growing order and inquiry volumes left sales managers without real‑time activity tracking, finance lacking clear payment references, logistics unable to track fulfillment stages efficiently, and support teams without organized order data — all while BYJU’S wanted role‑restricted, customizable back‑end workflows instead of a rigid ERP.

Orderhive Enterprise delivered a centralized back‑end with role‑based dashboards, a shipping workflow (fulfilment → printing → picking → packing → shipping), custom order “tags,” and integrations with LeadSquared, Freshdesk and IVR systems. The result was automated, scalable operations: faster, more transparent order processing, integrated 3PL shipping channels, centralized lead management and improved cross‑department communication and reporting.

Byju's

Byju Raveendran

Founder