Case Study: a major ticketing platform boosts conversions with Ciklum's smart reminder solution

a major ticketing platform drives 11% reminder-to-purchase conversions with Ciklum

The client, a major ticketing platform, partnered with Ciklum to address the challenge of boosting user engagement and conversions during ticket presales. Their goal was to maintain user interest through the waiting period, reduce drop-offs, and reliably convert presale interest into purchases across their high-traffic web and mobile platforms.

Ciklum implemented a "Set Reminder" feature across React web, iOS, and Android apps, powered by a serverless architecture with Spring Boot microservices. This solution allowed users to receive alerts for presale openings. The results were significant, achieving an 11% reminder-to-purchase conversion rate and over 45,000 clicks on reminder widgets, which successfully strengthened user intent and drove sales.