Case Study: Dream Hotels achieves a successful launch and strong media buzz with CIIC PR

Dream Hotels generates 50+ featured stories with CIIC

The customer, Dream Hotels, launched a new lifestyle brand and faced the challenge of positioning its new Time Hotel as a unique property in the competitive Tri-State area and generating buzz for its anticipated opening despite delays. They partnered with the vendor CIIC for public relations services to achieve this.

CIIC implemented a comprehensive PR solution that included coordinating a ribbon-cutting ceremony with local dignitaries and press, managing a grand opening celebration for 2,000 guests, and conducting ongoing media and influencer visits to highlight the hotel's unique offerings. The vendor also fostered local partnerships to build the restaurant's mailing list. This strategy delivered significant results for CIIC's client, including over 50 featured stories, an estimated editorial value exceeding $470,000, and over 106,000 media impressions.

Dream Hotels