Case Study: Yamaha Unified Communications Generates Qualified Leads with CIENCE

Yamaha Unified Communications qualifies thousands of event leads with CIENCE

Yamaha Unified Communications faced the challenge of capitalizing on the thousands of contacts generated from their webinars and trade shows. They sought a partner to qualify these leads and create new business opportunities, allowing their internal sales team to focus on high-value conversations. They partnered with vendor CIENCE to implement an outbound SDR service.

CIENCE conducted research and orchestrated cold email and phone outreach campaigns targeting enterprise and Fortune-level companies in the Northeast. Their process involved qualifying event leads and forwarding only high-potential prospects to Yamaha's sales team. This solution freed Yamaha's representatives to focus exclusively on closing qualified leads, resulting in the creation of new business opportunities across a broad range of companies.

Yamaha Unified Communications