Case Study: Wrike boosts enterprise pipeline and webinar attendance with CIENCE SDRs and sales research

Wrike drives enterprise outreach across 20,000+ companies with CIENCE

Wrike, a collaborative work management platform, sought to scale its enterprise pipeline by targeting a narrow ideal customer profile of directors and above in large companies. To reinforce its existing campaign strategy and offload the heavy lifting of top-of-funnel activities, Wrike partnered with CIENCE for outbound lead generation.

CIENCE provided dedicated sales development representatives (SDRs) and research resources to execute the campaign. From February to July 2020, the CIENCE team handled lead generation, enrichment, and orchestrated outreach to schedule qualified meetings and drive attendance to webinars and virtual events. The engagement was praised for its effortless collaboration and highly satisfactory results, with the CIENCE team requiring no oversight and demonstrating deep product knowledge.

Wrike