Case Study: WishTrip secures 30+ U.S. market appointments with CIENCE outbound SDR

WishTrip secures 30+ U.S. appointments in 5 months with CIENCE

WishTrip, an Israel-based SaaS travel and tourism experience management platform, sought to break into the U.S. market but faced challenges with low brand awareness and an ineffective inbound marketing strategy. They partnered with CIENCE for its expertise in outbound sales development to find qualified leads and accelerate their sales cycle in this new region.

CIENCE implemented a research-first approach, refining the outbound strategy mid-campaign to target the right prospects and avoid duplication. Using a multichannel cadence of phone calls and emails, CIENCE secured over 30 qualified appointments in five months. The campaign achieved a 30%+ email open rate and a 2:1 positive response ratio, enabling WishTrip to significantly accelerate U.S. brand awareness and build a repeatable outbound process.

WishTrip