Case Study: WEX books 50+ qualified appointments with CIENCE's outbound SDR campaign

WEX books 50+ qualified appointments with CIENCE

WEX, a global financial technology service provider specializing in fleet fuel cards, lacked an outbound marketing strategy. This placed the burden of prospecting on their field sales representatives, preventing them from focusing on closing deals. To address this challenge, WEX partnered with CIENCE to build an outbound SDR strategy for its fleet fuel card product.

CIENCE implemented a targeted outbound campaign, first defining an ideal customer profile as fleet managers with 25 or more vehicles. They then executed a sequenced outreach approach using personalized messaging, social touches, and phone calls. This solution booked over 50 qualified appointments for WEX, freeing their internal reps to focus on conversions and providing valuable market data insights.

WEX