Case Study: Western University of Health Sciences boosts leads and books appointments with CIENCE

Western University of Health Sciences books appointments right away with CIENCE after hundreds of prospects contacted

Western University of Health Sciences, a major graduate school for health professions, partnered with vendor CIENCE to address its need for lead generation. The university's challenge was to identify and secure appointments with high-level decision-makers in the medical device, biomedical, and medical industries to grow its network and pursue philanthropic funding opportunities.

CIENCE implemented a targeted outbound marketing solution, which involved researching senior prospects, crafting thoughtful messaging, and conducting outreach. The results were immediate; hundreds of prospects were contacted at the launch of the campaign, and appointments were set right away. This significantly expanded Western University's lead list, achieving their goal of effective lead generation. CIENCE supported this with weekly reporting that allowed for clear visibility and fast course corrections.

Western University of Health Sciences