Case Study: Vegetarian Traveler books 200+ appointments and finds 4,000+ leads with CIENCE

Vegetarian Traveler books 200+ appointments and 4,000+ leads with CIENCE

Vegetarian Traveler, a provider of plant-based protein meal add-ins, sought to penetrate the foodservice market for hospitals, schools, and universities. They faced the challenge of generating leads and raising awareness for a product category where they had no prior market presence. They engaged CIENCE for its outbound sales development representative (SDR) and email campaign services to target Food Service Directors.

CIENCE implemented a multi-channel outbound solution, which included building targeted prospect lists, crafting personalized email sequences, and conducting phone outreach. This strategy generated over 4,000 qualified leads and secured more than 200 appointments within six months. The campaign also achieved a strong 10-15% email open rate, successfully launching Vegetarian Traveler into a new market and providing them with a repeatable outbound engine.

Vegetarian Traveler