Case Study: The Myers-Briggs Company scales global outbound lead generation with CIENCE

The Myers-Briggs Company scales outbound across 9 industries with CIENCE

The Myers-Briggs Company, a global professional training and coaching organization, faced a challenge in scaling its outbound sales efforts. Their internal inside sales team was heavily occupied with administrative tasks, preventing them from actively prospecting for new leads across their nine target industries on a global scale. To address this, they partnered with vendor CIENCE to augment their team with dedicated outbound sales development representative (SDR) support.

CIENCE implemented a solution that included researching target industries, building prospect lists, and conducting orchestrated multi-channel outbound campaigns. These campaigns utilized finely tuned email outreach and phone scripts. As a result, The Myers-Briggs Company was able to actively connect with prospects via both email and phone at a global scale. The engagement with CIENCE successfully freed the internal team to focus on conversations and allowed the company to continue expanding its SDR and inside sales objectives.

The Myers-Briggs Company