Case Study: Texas Research International books qualified appointments with CIENCE outbound SDR services

Texas Research International books 2-3 qualified appointments per week with CIENCE

Texas Research International (TRI), a provider of cloud-based financial management solutions like Calumo and Acumatica ERP, faced the challenge of generating qualified leads for two separate lines of business simultaneously. They partnered with CIENCE to execute a dual-ICP outbound sales campaign targeting finance and accounting decision-makers at mid-market companies.

CIENCE assembled a dedicated team to conduct precise research and personalized outreach, serving as an extension of TRI's sales org. The campaign consistently delivered 2 to 3 qualified appointments per week, all attended by prequalified prospects. By the end of the engagement, CIENCE had generated 4 open sales opportunities for TRI's pipeline, with the customer praising the team's high level of professionalism.

Texas Research International