Case Study: Taivara improves targeted outbound research with CIENCE

Taivara boosts targeted outreach with CIENCE starting April 2018

Taivara, a digital product firm serving security-conscious industries, faced the challenge of executing targeted outbound outreach to a narrow audience of cybersecurity and utility companies. They partnered with vendor CIENCE to handle this lead generation and detailed prospect research.

CIENCE implemented a multi-channel campaign utilizing cold email, LinkedIn, and phone outreach, all supported by their highly detailed research approach rather than simple database filtering. While a leadership change at Taivara concluded the outreach efforts, the campaign provided qualified activity and high-quality research. Taivara was so impressed with CIENCE's detailed research capabilities that they continued that specific collaboration.

Taivara