Case Study: Symbl.ai builds outbound sales traction with CIENCE

Symbl.ai averages 5+ appointments per month with CIENCE

Symbl.ai, a conversational intelligence platform, struggled to reach its target audience of engineers and IT executives through ineffective methods like cold calling and LinkedIn. The company lacked the internal sales infrastructure to build an effective funnel and needed an experienced partner to conduct researched, multi-channel outreach. They partnered with sales outsourcing vendor CIENCE to address this challenge.

CIENCE implemented a structured, multi-channel outbound campaign using email, phone, LinkedIn, landing pages, and pretargeting ads. This solution averaged over five qualified appointments per month for Symbl.ai, with a 25%+ email open rate and a 10% LinkedIn reply rate. The successful campaign provided the pipeline needed to support Symbl.ai's next funding round and allowed them to double the size of their internal sales team.

Symbl.ai