Case Study: STRIVE Benefits books 55 meetings in 3 months with CIENCE outbound SDR

STRIVE Benefits books 55 meetings in 3 months with CIENCE

STRIVE Benefits, an employee benefits SaaS startup, faced the challenge of increasing awareness of its product and brand among its target market of health insurance and benefits brokers. To help get its name out, the company partnered with the vendor CIENCE for an outbound sales development service.

CIENCE implemented an account-based marketing outreach strategy, utilizing cold calls and targeted emails after first researching ideal customer profiles. This solution resulted in 55 meetings being booked in just three months, with more than half being high-quality leads. Beyond filling the pipeline, CIENCE successfully achieved the primary goal of significantly increasing brand and product awareness for the customer.

STRIVE Benefits