Case Study: Story Block achieves 4.7 qualified meetings per month with CIENCE

Story Block books 4.7 qualified meetings per month with CIENCE

Story Block, a marketing and advertising tech agency, needed to fill its top-of-funnel pipeline with more qualified conversations rather than traditional sales meetings. The company's CEO sought to strategically learn about prospects' marketing technology stacks and spending to better position his agency's offerings. Story Block partnered with sales development vendor CIENCE, utilizing its People-as-a-Service solution for targeted lead generation.

CIENCE implemented an orchestrated outbound campaign across four channels: email, phone, LinkedIn, and persona-based landing pages. This multi-channel approach focused on generating quality conversations with specific decision-makers in sales and marketing roles. As a result, CIENCE delivered an average of 4.7 qualified meetings per month for Story Block, which led to three deals being closed during the pilot period. The engagement proved so successful that Story Block continued using CIENCE's services for a primary client.

Story Block