Case Study: Shutterstock achieves 700 hand-curated target accounts for API outreach with CIENCE

Shutterstock delivers 700 hand-curated accounts with CIENCE

Shutterstock, a leading stock image platform, needed to identify companies that would benefit from its API integrations. Their team was spending excessive time on manual prospecting research, which took away from their core outreach efforts. They engaged CIENCE for its B2B data research and lead generation services to solve this challenge.

CIENCE customized its approach by using Shutterstock's existing Salesforce data as a baseline to research and identify net-new target accounts. The vendor delivered 700 hand-curated accounts, and when approximately 70 initial entries were poor fits, CIENCE quickly replaced them with high-quality alternatives. This provided Shutterstock's Strategic Partnerships team with a fully qualified list of prospects to pitch, allowing them to focus on closing deals rather than building lists.

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