Case Study: Segment achieves 8-10 weekly integration partner sign-ups with CIENCE

Segment drives 8-10 integration partner sign-ups per week with CIENCE, Inc.

Segment, a provider of customer data infrastructure, needed to rapidly scale the number of software integrations on its platform ahead of a major funding round. Their challenge was to execute targeted outreach to recruit new integration partners from the MarTech 5000 list in a scalable and efficient manner. To meet this goal, they engaged the services of CIENCE.

CIENCE deployed a dedicated Sales Development Rep Team (SDRT) to execute a hyper-personalized outbound email campaign. By iterating on lead criteria and expanding the target profile to include larger companies, CIENCE helped Segment achieve a rate of 8-10 new integration partner sign-ups per week, turning partner acquisition into a measurable process ahead of their Series D raise.

Segment