Case Study: Second Genome Generates Qualified Meetings with CIENCE

Second Genome generates qualified meetings and new partners over 2 years with CIENCE

Second Genome, a resource-constrained clinical-stage biotech company, faced the challenge of expanding its reach into new pharma and academic partners for its complex microbiome science platform. With limited internal sales and marketing resources, they needed a scalable way to generate qualified leads without having to build a function from scratch. They partnered with vendor CIENCE to utilize its targeted outbound SDR services.

CIENCE implemented a two-pronged solution, beginning with deep lead research to identify Second Genome's ideal customer profile, followed by personalized, concierge-style outreach from dedicated SDRs. This approach successfully set qualified meetings with key decision-makers in academia and pharma. As a result, Second Genome gained new clients and partners it wouldn't have otherwise, achieving a definitive return on its investment with CIENCE.

Second Genome