Case Study: ControlMap secures C-suite meetings and boosts pipeline with CIENCE, Inc.

Refining Mulitchannel Outreach to Target High-Value Prospects

ControlMap, a Bellevue-based compliance software company that automates cybersecurity audit readiness, faced difficulty accessing the right decision-makers and lacked bandwidth for consistent prospecting to sustain its rapid growth. To build brand awareness and pipeline, ControlMap partnered with CIENCE, Inc. for a data-driven, multichannel outbound sales development effort using CIENCE’s orchestrated omnichannel lead-generation playbook.

CIENCE, Inc. implemented a six-month, continuously optimized campaign (June–December 2021) that refined ControlMap’s ICP to regulated SMBs and targeted C-suite and influencing roles across email, calls, landing pages, and ads. The program—managed with biweekly reviews and real-time metrics—used email as the standout channel and booked sales meetings with CEOs, CISOs, and CPOs, delivering multiple high-quality C-suite leads and freeing ControlMap’s team to focus on converting those opportunities.

ControlMap

Mark Wilcox

Co-Founder, Chief Revenue Officer