Case Study: Precise Finance scales inbound lead qualification with CIENCE

Precise Finance scales inbound lead qualification with 5 SDRs from CIENCE

Precise Finance, a FinTech lender, was generating an overwhelming volume of inbound marketing qualified leads (MQLs) but lacked the internal sales capacity to follow up with them effectively. This backlog of opportunities was putting potential deals at risk. To solve this challenge, Precise Finance partnered with vendor CIENCE to outsource its inbound lead qualification process.

CIENCE deployed a dedicated team of five SDRs and one project manager to manage the inbound pipeline. The solution involved qualifying and vetting leads from all channels before handing them off to Precise Finance's sales team. Using real-time data analytics, the CIENCE team continually improved lead quality and became an integral part of the client's customer care operation, ensuring no opportunities were lost and the process became reliable and scalable.

Precise Finance