Case Study: Phase Genomics fills conference schedules and boosts booth traffic with CIENCE

Phase Genomics fills 6 conference schedules with qualified appointments using CIENCE

Phase Genomics, a Seattle-based biotechnology startup, faced the challenge of maximizing its presence at industry conferences without the resources to build an in-house sales and marketing team. They needed to drive qualified booth traffic and increase brand awareness by setting appointments with potential customers ahead of events. To address this, they hired the vendor CIENCE for its event-based sales development and appointment setting services.

CIENCE implemented a solution that involved meticulously researching conference attendee lists to identify ideal customers. They then executed targeted three-part email campaigns starting 4-6 weeks before each event to schedule meetings. This strategy resulted in a significant increase in booth visitors and expanded brand awareness for Phase Genomics across six conferences. CIENCE successfully sourced batches of up to 1,000 qualified contacts with a high success rate, filling the client's schedule with qualified appointments.

Phase Genomics