Case Study: Okta achieves scalable outbound lead generation — 1M contacts enriched and 2,800 weekly hours saved — with CIENCE, Inc.

Okta Aggressively Scales Lead Gen with 1 Million Contact Records Enriched by CIENCE

Okta, the leading independent identity cloud provider, needed to scale outbound lead generation by sourcing accurate contact information for IT, Security, and Product decision-makers. Facing decayed subscription data, inconsistent top-of-funnel targeting, and time-consuming internal research, Okta engaged CIENCE, Inc. for custom data research and enrichment (CIENCE Data) to supply validated contacts at scale.

CIENCE, Inc. deployed dedicated researchers, proprietary tools, and tailored processes to deliver fresh, cleansed contact lists and integrate them into Okta’s sales workflows. The work enriched roughly 1 million contact records at 99.9% effective accuracy, saved about 2,800 weekly hours for Okta’s teams, achieved ~50x faster processing to meet SLAs, and measurably improved Okta’s outbound pipeline and lead-generation CAGR.

Okta

Linda Gong

Acquisition Marketing Manager