Case Study: Mortgage Capital Trading generates 80+ appointments with CIENCE

Mortgage Capital Trading secures 80+ appointments with CIENCE

Mortgage Capital Trading (MCT), a capital markets advisory firm, faced the challenge of accelerating growth within its small, niche total addressable market of mortgage lenders. With limited internal sales resources, MCT needed an outsourced solution for outbound lead generation and appointment setting. They partnered with CIENCE to address this need.

CIENCE implemented a data-driven outbound strategy, building a highly targeted ideal customer profile and utilizing its Client Activity Portal for near real-time tracking. The solution focused on persistent, multi-channel re-engagement to break through the finite market. This approach generated over 80 qualified appointments for MCT, successfully reaching 10% of their total addressable market and leading to signed deals.

Mortgage Capital Trading