CIENCE, Inc.
224 Case Studies
A CIENCE, Inc. Case Study
Manifest, an exclusive luxury travel club, faced an influx of unqualified leads that overwhelmed its inbound sales team. They needed a fast solution for lead generation and a partner with specific expertise in the travel and hospitality sector, not a generalist agency. This led them to partner with CIENCE for targeted outbound sales development and lead generation services.
CIENCE worked with Manifest to define a structured ideal customer profile, moving from a fluid process to targeting affluent individuals. Through iterative and flexible cold-email campaigns, CIENCE qualified prospects upstream, relieving the pressure on Manifest's sales team. The partnership also provided strategic value, as CIENCE's experience helped clarify Manifest's needs during their CRM selection process.