Case Study: Machine Learning Conference books 33 appointments and doubles email open rates with CIENCE

Machine Learning Conference books 33 appointments and doubles open rates with CIENCE

Machine Learning Conference, an AI consultancy and product studio, faced a challenge with stretched internal resources for lead generation. They partnered with vendor CIENCE to supplement their marketing efforts with targeted outbound campaigns focused on appointment setting within the machine learning startup community.

CIENCE implemented a solution involving market research, cold email, and cold calling campaigns, reaching 50 to 100 target companies per week. The results were highly successful, securing 33 scheduled calls and exceeding sales opportunity goals every month. The cold email campaigns achieved open rates more than double the industry average, generating a strong ROI and a notable boost in cash flow for the customer from new business partnerships.

Machine Learning Conference