Case Study: Instapage achieves 84 qualified appointments with CIENCE

Instapage sets 84 qualified appointments with CIENCE across 11 campaigns

Instapage, a company providing landing page optimization software, partnered with vendor CIENCE to address their need for effective lead generation and research for a series of event campaigns. Their challenge was to efficiently target marketing and sales decision-makers attending various roadshows and summits, as well as to segment and reach different types of marketing agencies.

CIENCE implemented a comprehensive outbound SDR and appointment setting solution. Over a 12-month period, CIENCE enriched over 6,000 contacts and executed an outreach campaign of more than 24,000 emails. This effort resulted in 84 qualified appointments and achieved 4x the outreach volume at one-third the cost of Instapage's internal team, with conversion rates two to three times higher.

Instapage