Case Study: Imperative builds pipeline and exceeds lead goals with CIENCE

Imperative generates hundreds of leads per week with CIENCE

Imperative, a VC-backed peer coaching software startup, faced the challenge of defining its ideal B2B audience and generating qualified leads with its small internal team ahead of a critical funding round. They partnered with lead generation agency CIENCE to build an effective go-to-market strategy and identify receptive customers for their platform.

CIENCE implemented a four-channel outbound strategy using email, phone, LinkedIn, and a landing page. The solution included a dedicated team for research, copywriting, and campaign management. This approach generated hundreds of targeted leads per week, consistently exceeded pipeline goals, and delivered measurable ROI for Imperative, providing crucial momentum for their next funding round even after launching at the start of the COVID-19 pandemic.

Imperative