Case Study: Impact Workforce Technology achieves 10% response rate and 20 qualified prospects with CIENCE

Impact Workforce Technology generates 20 qualified prospects in 2 months with CIENCE

Impact Workforce Technology, a startup focused on human resource technology solutions, struggled to build a predictable and scalable sales development process for its Clarity VMS software. They lacked the internal capacity to manage high-volume marketing campaigns and needed help generating qualified prospects. They partnered with sales development vendor CIENCE to address this challenge.

CIENCE implemented its People-as-a-Service model, providing a dedicated team of a research analyst, sales development representative (SDR), and account manager. This team executed a high-volume outbound email campaign targeting staffing companies. Over two months, CIENCE contacted approximately 2,000 leads, achieving a 10% response rate and delivering 20 solid qualified prospects to Impact Workforce Technology's sales team.

Impact Workforce Technology