Case Study: Imagecraft Exhibits achieves double-digit meetings and a 12% reply rate with CIENCE

Imagecraft Exhibits drives double-digit meetings per month with CIENCE

Imagecraft Exhibits, a trade show exhibit design and fabrication company, faced a challenge in generating sufficient leads for its sales team. They partnered with vendor CIENCE to implement a targeted outbound sales development program focused on appointment setting.

CIENCE executed event-specific email campaigns, using data mining to build lead lists for trade shows months in advance. This solution achieved a 12% reply rate, which is twelve times the industry average for cold email. The program resulted in double-digit monthly meetings booked with high-level decision-makers, a outcome so effective that Imagecraft continued with CIENCE after an initial free trial.

Imagecraft Exhibits