Case Study: Igenomix achieves 2-4 qualified meetings per week with CIENCE outbound lead generation

Igenomix generates 2-4 qualified meetings per week with CIENCE

Igenomix, a biotechnology company specializing in genomics, faced the dual challenge of prospecting within a narrow total addressable market and communicating its technically complex products. To scale its outreach cost-efficiently without adding internal headcount, Igenomix partnered with CIENCE for outbound lead generation and email marketing services.

CIENCE implemented a dedicated SDR team and sales researcher to execute targeted campaigns. The solution reliably generated 2-4 qualified meetings per week, achieving a 40% open rate and a 10% reply rate on its email outreach. This allowed Igenomix to maintain an attractive return on investment and drive customer adoption for its products.

Igenomix