Case Study: Machine Learning Conference achieves dozens of qualified meetings and strong ROI with CIENCE, Inc.

How The Machine Learning Conference Attracted Needle-Moving Attendees

Machine Learning Conference, an AI consultancy and product studio focused on life sciences, faced stretched internal resources and needed dedicated support for lead generation and outbound outreach. To address this, they engaged CIENCE, Inc. for sales development services—coordinating lead research and running targeted cold email and cold calling campaigns to reach ML startups and potential conference sponsors and attendees.

CIENCE, Inc. researched the ideal customer profile, conducted weekly outreach to 50–100 companies, and ran cold email campaigns that achieved open rates more than double the 18% industry average; by July 2018 the effort had scheduled 33 calls. Over the engagement (September 2017–September 2019) CIENCE, Inc. secured dozens of appointments, expanded ML Conference’s sales pipeline, met or exceeded monthly opportunity goals, and delivered strong ROI and improved cash flow, with the client praising CIENCE’s professionalism and communication.

Machine Learning Conference

Courtney Burton

Founder and Event Producer